TOWARDS MEMORIAL
SELF 1892 Logo
The development of the brand concept SELF 1892 referenced the notation found on the paper foot pattern in Sheffield Library and Archive. Using this as the basis of the design, a logo was devised by finding letter forms in the paper pattern remnants found on the studio floor. The logo design became an important feature of the SELF 1892 Edition Poster and SELF 1892 Wall Display, echoing the positive and negative shapes of the sandal pattern throughout the designs.